Iconic Trends Talk:

The coat is the outfit
Oversized Leather Jackets
Trench Coats
Parachute Pants
A Pop of Colour ( a pop of white is a favourable leading trend)
Skinny Pants (skinny jeans tucked into riding boots is a good look) Also leg-in trousers tucked into riding knee high boots gives that elevated equestrian style, which can feel intimidating to wear but is a growing on-trend style.
Indigo Denim
Printed Scarves ( for example, wear your scarves over your cap for a cool contemporary look)
Capes ( A light Crochet Shawl, is a great option for usually the spring)
Layering - 90s minimal athletic vibe is a favourable trend, but layering encompasses so many different things.
80s Silhouettes - A wearable flattering trend. Incorporating the 80s trend is perfect for the office. The 80s blazer could be worn with a big belt, you can add shoulder pads inserts, wear high waisted trousers.
The New Tailoring - It's about re-thinking what formal even means. It's about experimenting with unusual cuts. Blazers worn over fine knits, for example; a lovely pop of a red quarter -zip under a grey slouchy double-breasted jacket.
The Literary Boy - It's quietly romantic, looks like he carries a book in his bag, subtle knits, long haul coats with quiet drama. The colour palettes stay muted.
Stripes
Red - Red adds emotion, especially when we are talking about menswear.
Mid-Length Coats - Is the most balanced outerwear, which feels modern.
Vests
The Explorer - Designers are leaning into the idea of exploration, of movement, of stepping into the unknown.
Black & White monochrome is so effortlessly chic.
By incorporating this "Hollywood Golden Era" we can successfully transport you to a different time while still providing a professional modern highly satisfying, and lofty experience.
It's where Old Hollywood meets street-ready cool, with cat-eye sunglasses confidence, crossed with stonewashed ease.
A sort of Retro-Glamour, meeting modern edge.
Marilyn Monroe understood proportion better than any designer. Even in her earliest frames as Norma Jean, she understood proportion instinctively, with a silhouette that hinted at the icon she was about to become.
With a rare, sculpted glamour, Jane Russell made mid-century Hollywood feel dangerous and divine. The light kisses her features like a secret, and suddenly the entire frame becomes a lesson in how elegance can "smoulder."
Steve McQueen carried the kind of quiet charisma that made even the simplest silhouette feel like a love letter to the era that shaped him. Dubbed "The King of Cool" McQueen ushered in a new breed of antiheroes who commanded the begrudging respect - along with large salaries - of studio producers and directors, while atrracting millions of moviegoer fans around the world. A brooding performer with a rebellious streak. Steve McQueen forever changed the definition of the Hollywood leading man with roles as quiet, but tough protagonists who sought their own methods outside the bounds of authority.
The Navy Blazer - The Navy Blazer, is part of the preppy quintessential uniform, it has become a symbol of preppy lifestyle. It just screams Ivy League style as it's traditionally worn as part of a uniform, in fact, the origin of the preppy navy blazer came from the Royal Navy uniforms. So it does have nautical groups that have evolved somewhere. Wear this piece with a classic pair of chinos, recommended colour of khaki.
Needle Point Belt
Nantucket Reds - Nantucket Reds are a iconic brand of, or colour for, casual pants and shorts originally from Murray's Toggery Shop on Nantucket Island in the 1960s. Known for their signature faded reddish-pink hue, they were designed to fade over time with sun and sea exposure, becoming a staple of "preppy" summer fashion and a symbol of affluent leisure culture. Introduced by Philip C. Murray of Murray's Toggery Shop, they were inspired by the deep red, durable sails of boats in Brittany, France, intended to fade to a soft pink over time. They start as a deep reddish-brick colour and, through wear and washing, transition into a light, faded pink. (a sort of, dusty, rosey, salmon colour). They are considered a staple of preppy style, famously featured in The Official Preppy Handbook and frequently worn by celebrities and politicians, including John F. Kennedy. While originally a specific brand, "Nantucket Red" has become a term for this specific colour of clothing, through Murray's Toggery Shop remains the authentic source. This has been highlighted on the Preppy Menswear, tab, right here positioned, top right.
Seersucker - Often made in white and blue stripes; however, it is produced in a wide variety of colours, usually with narrow plain and puckered stripes in different colours.
Before the industrial smoke of the Tyne, there was the enduring style of the Tweed. Historically, Berwick-upon-Tweed wasn't just a market town; it was the Alexandria of the North' --- a powerhouse merchant port that served as a global gateway for the world's finest silks and textiles long before the concept of a 'high street' even existed.
As a Personal Shopper & Fashion Historian, I've anchored my hub here because Berwick represents the ultimate 'Slow Fashion' sanctuary.
While Newcastle provides the high-energy, modern pulse of Northern style, Berwick offers the curated depth. It's a town where style was literally carved into the landscape, from the hidden merchant tunnels of Bridge Street to the Flemish traders who established the famous 'Red Hall' to export the finest wools in Europe.
In my "Iconic Trends Talk" we move through a time capsule of provenance. We look at the modern resurgence of Seersucker and trace its journey back to its colonial roots.
We dive into the 'Old Money' allure of Nantucket Red, exploring how a specific shade of canvas from Murray's Toggery shop was designed to fade into a dusty pink status symbol.
We then transition into the high-contrast world of Monochrome Neo Old Hollnywood, where the sharp silhouettes of Marilyn Monroe and the rugged, cool composure of Steve McQueen prove that true style is never stationary.
And here's a little secret for the style-conscious: Did you know that the iconic Barbour waxed jacket - a global symbol of British country cool --- was born just down the coast from here in South Shields? It was originally designed as 'Oilskin' to protect the North Sea mariners and lighthouse keepers from the very same wind and salt spray you feel on Berwick's pier today. It's the ultimate proof that the most enduring international trends often start with a practical need right here on our doorstep.
Edinburgh has solidified its reputation as one of the U.K.'s most stylish and fashion-forward cities, often ranked among the top destinations for its unique blend of "buttoned-up" classicism and modern, polished casual wear.
The city's vibrant scene is underpinned by a mix of high-end luxury, particularly found along Multrees Walk and St James Quarter, and a thriving independent and vintage sector in areas like Stockbridge and the Grassmarket. With the Edinburgh STYLE events highlighting its creative energy, the capital seamlessly merges traditional Scottish textiles like tweed with contemporary, "come as you are" trends that feel both timeless and trend-conscious.
The South East of England nails that "effortlessly polished" vibe. It's a masterclass in blending sharp London tailoring with coastal-cool and heritage classics, resulting in a trendy, uniquely layered look that feels right at home from the streets of Reading to the boutiques of Windsor.
Whether you're shopping the luxury edits at Bicester Village or the vintage finds on the South Coast, the region's style is always totally on-point, lived-in, and inherently gorgeous.
The South East effortlessly high-lows its style, effortlessly shifting from moody subculture aesthetics to high-street edge. In towns like Brighton and Margate, you'll find a masterclass in coastal goth and alt-grunge, where oversized distressed knits, heavy leather, and utilitarian boots rule the pavement.
Meanwhile, the region pioneers "equestrian street cool" --- a fresh take on heritage that flips traditional country tweeds, tailored blazers, and sleek riding boots into sharp, city-ready streetwear. It is a brilliant mix of gritty rebellion and polished prep that feels incredibly current and completely unmatched.